wintersponsorConnection has a unique insight into the challenges of event marketing, sponsorship and audience participation. We have  experience in bringing together both sides of a corporate program;  marketing (building meaningful relationships with an audience) and sponsorship (building successful partnerships with corporate partners and charities).

We can provide guidance through the entire life cycle of a sponsor partnership, a project or campaign. From market research to creative inception, and through to event day execution and post-event ROO analysis, we have the ability to help your company meet its marketing goals.

We understand the demands of all of the players; sponsors, property owners, charities and participants and we can create strategies that help build long term relationships.

Know, Build, Create, Manage

For both property owners and sponsors:

  • Research and Education – In depth assessment of the event, asset and property marketplace, the competitive sponsor landscape and with partner analysis. We also provide assessments of media and marketing communications programs relative to campaign goals and to the existing marketing mix.
  • Build – Effective alignment of activities through assessment of, and recommendations to, company policy, strategy and processes in relation to industry best practices including timelines, resources, costs and deal structure.
  • Create –  Sponsorship program creation and management including, RFP process management,  contract and pricing model construction, contract negotiation and partner fulfilment, ongoing partner management and post event analysis and reporting
  • Manage – On-site management and activation/experiential fulfilment with suppliers and partners. This includes expositions, events and related experiential activities
Marketing Services – review, advice and creation of;

  • Print marketing collateral build and distribution
  • Advertising activity- print, outdoor and digital
  • Social media and digital channel activities
  • Industry partner and co-branded relationships
  • Grassroots and community campaigns
  • Supporting in-store and live activities
  • Contest, prizing and promotional activities and collateral
  • Marketing mix effectiveness

Sponsorship Services – review, advice and creation of:

  • Sponsorship Strategy – review, align, build, execute
  • Marketplace – assessment of players, opportunities, fit,
  • Events and activities – sponsorship, leverage and activation options
  • Partners, suppliers and cobrands – selection and fulfilment
  • Contracts – pricing, structure, negotiation, fulfilment
  • Supporting activities – expos, trials, sampling, promotions, community events, charities
  • Corporate activation- staff, HR, VIP, hospitality, channel partners