Recently I saw an announcement by OpTic Gaming that they were partnering with Turtle Wax. Hmmm, this required some investigation.
OpTic is a US/CDN/MEX gaming crew, they compete in games like Halo and Call of Duty and have a very strong following (1.3 million on Twitter alone). They are also car guys, and they talk about their cars in their vlogs and SM posts all the time, so the family that owns Turtle Wax thought, huh, that’s our demographic and that’s a group we can get behind. www.twitter.com/OpTicGaming
Having had some experience with e-gaming in the recent past, it occurred to me that partnerships in the this area are growing fast and that the audience is young, aware, emotionally connected and have high disposable income. It makes sense that the teams that win, and have the ability to attract large followings, are just the virtual sports stars, and it’s only going to grow.
Coupled with product placement within games and apps, the real and virtual world continue to intertwine and the wise companies like Turtle Wax are going to use this channel to get to their desired audience via the new heroes, the new superstars.
Where and when the next come from is worth watching. It’s big money and it skips traditional marketing channels altogether. It’s a vanguard