Author Archives: kirkl66

From Real to Virtual and Back Again

Recently I saw an announcement by OpTic Gaming that they were partnering with Turtle Wax. Hmmm, this required some investigation. OpTic is a US/CDN/MEX  gaming crew, they compete in games like Halo and Call of Duty  and have a very … Continue reading

Posted in Blog | Leave a comment

Emotional Connections and Tech

With the NBA All Star game coming to Toronto this summer, there is a lot of chatter from and toward the sponsors. This event is the big times, with the NBA doing a fantastic job surrounding the event with multiple … Continue reading

Posted in Blog | Leave a comment

Embarrassment of Riches

Recently, I read a great article about the Tampa Bay Lightning and how they have actively been reducing their sponsor count by half, from 240 to 120. Now, for most of us, that would be a nice problem to have. … Continue reading

Posted in Blog | Leave a comment

Medium Sized Partnerships

I read a great article in the Telegraph recently (URL below) and it hit home on a common theme, that of the big events and properties tend to draw a disproportionate amount of sponsorship dollars. At a recent trip to … Continue reading

Posted in Blog | Leave a comment

FIFA – The Ugly Truth

It appears that the FIFA will lurch along despite the serious allegations and arrests that have been made in the last few days. Sepp might even get re-elected and you know he will fight until the last day to keep … Continue reading

Posted in Blog | Leave a comment

City Assets and Dirty Corporate Money

Toronto is doing the sponsorship dance currently, this time regarding the ice rinks. Apparently, this is the world’s largest hockey market and yet our public rinks were scheduled to close last week, to save money. In steps Green for Life … Continue reading

Posted in Blog | Tagged , | Leave a comment

The Rise of the Sponsorship Machines

There has been a recent increase in media coverage of sponsorship of e-sports. These are online, virtual events: Virtual Sports, Created Sports and Professional gaming. Examples include Crashed Ice, NASCAR iRacing Series and FIFA Interactive World Cup. As the ability … Continue reading

Posted in Blog | Leave a comment

The New Wave for Cities

As reports about the pending corporate sponsorship of Tube stations in London continue to pile up, and as I increasingly have conversations with assorted cities regarding their assets and strategies, it would seem an inevitability that in the next 5 … Continue reading

Posted in Blog | Leave a comment

A Creative Movember Partnership

It’s that time of the year again…the recent news that Playstation has stepped up to join Harley Davidson, Gillette and Marshall, among others, in the sponsorship of Movember seems a near perfect “combo-pack”. Playstation is putting out a special game … Continue reading

Posted in Blog | Leave a comment

Abbott Labs and the World Marathon Majors

Just announced at Chicago, is the new global sponsorship for Abbott labs at all 6 World Major marathons: Chicago, New York, London, Paris, Berlin and Tokyo Said Abbott Senior Vice President and Chief Marketing Officer Paul Magill, “This is more … Continue reading

Posted in Blog | Leave a comment